With recent capacity tightening, the term “Shipper of Choice” has resurfaced. The term refers to a carriers preference on certain customers, giving them priority capacity and other “perks”. But does that sort of preferential treatment actually occur? Can a shipper protect their capacity by becoming a Shipper of Choice?

We sat down with two prominent carrier companies to ask them if some shippers do receive preferential treatment and how to become a shipper of choice. Their answer? It all comes down to relationship. So, what can your company do to build a better relationship with your network of final mile carriers. Watch below to learn more:

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This webinar featured:

Lorena Camargo with Pearl Trans Logistics

Harold Boyett with Blue Streak