Webinar & Podcast | Shipper of Choice: Myth or Reality
With recent capacity tightening, the term “Shipper of Choice” has resurfaced. The term refers to a carriers preference on certain customers, giving them priority capacity and other “perks”. But does that sort of preferential treatment actually occur? Can a shipper protect their capacity by becoming a Shipper of Choice?
We sat down with two prominent carrier companies to ask them if some shippers do receive preferential treatment and how to become a shipper of choice. Their answer? It all comes down to relationship. So, what can your company do to build a better relationship with your network of final mile carriers. Watch below to learn more: